It was complete with photos, and thanks for what the lingerie and apparel company has done for her body image. Long before the term "body positive" became fashionable, Aerie, which is owned by teen retailer American Eagle Outfitters , has been a forerunner in promoting the visibility of women with a range of shapes and sizes.
While major magazines like Sports Illustrated began featuring plus-size models in , Aerie began its no airbrushing, "Aerie Real" campaign, using regular-looking models in Female shoppers can also upload selfies of themselves — and all their flaws — using the hashtag "AerieReal," Foyle said.
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The campaign represents a stark contrast from other lingerie brands that showcase near-flawless models. As both American Eagle and Aerie continue to grow — the company's stock is up percent year over year — Aerie is growing at a much faster pace. The company's same-store sales growth in the first quarter rose 38 percent, on top of a 25 percent increase in A combination of the right products and successful social media branding have helped the company get to this point.
In , Aerie was one of the first companies to introduce the bralette, a bra without an underwire. Victoria's Secret, known for its push-up bras, was late to embrace the style. In addition, American Eagle's kid sister has successfully expanded its athleisure, swimwear and lounge categories.
Leggings from Aerie's "Chill. Move" line, launched in , have been a hit, Foyle said. And be sure to keep an eye out for app improvements, new features and more.
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